items tagged with Five Eras

Il futuro del Web è il web, con la lettera minuscola: non il nome proprio di Internet come siamo abituati a chiamarlo ma come nome comune di cosa, inglese per ragnatela. Una rete che collega utente a utente, nodo a nodo, più che utente a istituzione. Nell'ultimo rapporto pubblicato per Forrester dal guru del Social Web Jeremiah Owyang (blog) si evidenzia la crescita della componente sociale nella rete. Il sommario della ricerca indica che: 

Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.

There are 1 items tagged with Five Eras. You can view all our tags in the Tag Cloud